# Apples to Apples — Creator Economy Technology Database > Source: a2a.report | Published by Creator Vision > This digest provides a machine-readable overview of all classified creator economy technology companies, their categories, verified capabilities, and campaign workflow coverage. --- ## How capabilities are scored Each capability area contains multiple binary criteria (Yes/No features). A company's score for each capability is the percentage of those criteria it meets. A company is considered to **have** a capability if it scores **70% or above** on that capability's criteria. Scores below 70% are shown for transparency but do not constitute a confirmed capability. --- ## Capability definitions - **Creator Discovery** — Identifying and evaluating creators before a campaign begins - **Targeting** — Filtering and selecting creators based on audience, geography, platform, or brand fit - **Publish & Manage** — Producing, coordinating, and distributing creator content and campaigns - **Measurement: Content Performance** — Capturing how creator content performs across platforms - **Measurement: Business Outcomes** — Connecting creator activity to business results (awareness, conversion, revenue) - **Social Commerce** — Enabling and attributing transactions driven by creator content - **Owned Data** — Whether core capabilities rely on proprietary data vs. third-party sources --- ## Campaign workflow stages Every creator campaign runs through a defined set of operational stages. Each company is mapped to the stages it actively supports. The stages in order are: - **Planning** - **Campaign Strategy** - **Commercial Set-up** - **Governance** - **Approvals & Effectiveness** - **Execution** - **Measurement** - **Learning** --- ## Company database ### #PAID - **Category:** Creator Marketing Platform - **Website:** https://hashtagpaid.com - **Founded:** 2013 - **Employees:** 130 - **AI features:** Yes - **Description:** #paid is a creator marketplace that connects brands with a vetted, opt‑in pool of creators and provides support for running campaigns end to end. The company reports that its matching system produces a 92% first‑round creator approval rate, which is meant to reduce time spent cycling through unsuitable partners. In practice, brands use #paid to handle core workflow steps—finding creators, sharing briefs, reviewing content, securing permissions for paid use, and processing payments. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 100% (✓ CONFIRMED) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 15% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement ### AGENTIO - **Category:** Video Advertising Platform - **Website:** https://agentio.com - **Founded:** 2023 - **Employees:** 40 - **AI features:** No - **Description:** Agentio is an AI-native creator advertising platform that connects brands with creators and streamlines campaign execution end to end. The company focuses on making creator-led advertising as easy to buy and manage as traditional digital ads, with tools for matching brands to creators, handling contracting and delivery, and measuring performance across campaigns. In practice, brands use Agentio to reduce manual outreach and operational overhead while getting faster access to creator inventory and more structured campaign workflows. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 83% (✓ CONFIRMED) - Measurement: Content Performance: 100% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 15% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Approvals & Effectiveness, Execution, Measurement, Learning ### AGORAPULSE - **Category:** Creator Marketing Platform - **Website:** https://agorapulse.com - **Founded:** 2010 - **Employees:** 200 - **AI features:** No - **Description:** Agorapulse is a social media management platform that includes influencer marketing capabilities alongside publishing, engagement, and analytics tools. It enables brands to identify creators through social listening and conversation tracking, manage outreach and relationships within a unified inbox, and measure campaign performance across major social platforms. The platform is geared toward teams seeking an all-in-one workflow, combining content scheduling, community management, and reporting with light creator discovery rather than maintaining a large standalone influencer database. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 17% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 13% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Commercial Set-up, Execution ### ASPIRE - **Category:** Creator Marketing Platform - **Website:** https://aspire.io - **Founded:** 2014 - **Employees:** 320 - **AI features:** Yes - **Description:** Aspire is an influencer marketing platform built around a dual model: brands can use its self‑serve software to search a large database of social creator profiles, while creators can apply directly to campaigns through a separate marketplace interface. The platform supports the full campaign workflow, from distributing briefs and approving content to running paid amplification via Meta Partnership Ads and processing creator payments through PayPal. In 2025, Aspire introduced an automation capability that the company says can eliminate up to 90% of manual campaign tasks, reflecting its push to reduce operational overhead for teams managing high‑volume programs, and it also offers fully managed services for brands that prefer an agency-style engagement. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 83% (✓ CONFIRMED) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 69% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Campaign Strategy, Commercial Set-up, Governance, Execution, Measurement ### Afluencer - **Category:** Creator Marketing Platform - **Website:** https://afluencer.com - **Founded:** 2019 - **Employees:** 15 - **AI features:** No - **Description:** Afluencer is an influencer marketing marketplace that connects brands with influencers and creators to run social campaigns across Instagram, TikTok, YouTube, and more. The company focuses on making influencer collaborations accessible to small and mid-sized brands by offering a free-first platform with discovery, outreach, and campaign coordination built in, plus matching that prioritizes relevance and engagement instead of pay-to-play rankings. In practice, brands use Afluencer to post “Collabs,” attract qualified creator applicants, manage messaging and deliverables in one dashboard, and scale always-on influencer programs without building custom lists, scraping Instagram, or relying on expensive enterprise software - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 33% (✗ not confirmed) - Measurement: Content Performance: 22% (✗ not confirmed) - Measurement: Business Outcomes: 17% (✗ not confirmed) - Social Commerce: 15% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Execution ### Audiense - **Category:** Audience Intelligence Platform - **Website:** https://www.audiense.com - **Founded:** 2011 - **Employees:** 100 - **AI features:** No - **Description:** Audiense is an audience intelligence platform that uses social data to segment any defined audience and surface what moves, inspires, and influences them, with workflows that span research, planning, and reporting. It is frequently used by agencies and brands to build rich personas, identify both macro and micro influencers within specific segments, and understand affinities, media habits, and conversation patterns that can shape campaign strategy. Rather than acting as a traditional influencer marketplace, the platform positions itself upstream in the process, specializing in audience-led discovery and segmentation that can inform influencer selection, creative direction, and broader channel mix decisions - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 17% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 88% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy ### Awin - **Category:** Creator Ecommerce Platform - **Website:** https://awin.com - **Founded:** 2000 - **Employees:** 1300 - **AI features:** No - **Description:** Awin is a global affiliate marketing platform built to help brands and publishers turn partnerships into a predictable revenue channel. It provides a unified environment where advertisers can recruit and onboard partners, generate and manage tracking links, configure commission structures, and monitor performance across markets, while publishers access programs and tools to monetize their audiences with commerce content, coupons, and referrals. Awin’s network and technology work together: the network supplies scale and breadth of partners, while the platform handles tracking, attribution, and program optimization so teams can see which partners, placements, and promotions actually drive incremental sales. For many brands, its core value is providing a ready-made ecosystem of partners plus the operational rails—reporting, payments, compliance, and support—to run affiliate and partner marketing as an ongoing, international growth engine. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 38% (✗ not confirmed) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 25% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 69% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution ### BRANDWATCH - **Category:** Audience Intelligence Platform - **Website:** https://brandwatch.com - **Founded:** 1999 - **Employees:** 1000 - **AI features:** Yes - **Description:** Brandwatch is an enterprise social intelligence company whose influencer product, Influence, was developed out of its 2022 acquisition of Paladin. The tool sits within a broader suite of social listening and media management products and taps a database of up to 65 million creator profiles, with filters for brand affinity, prior collaborations, and credibility signals. Creator payments run through a Tipalti integration that supports more than 120 currencies, but Influence stops short of commerce attribution and does not track downstream conversions from creator content, potentially making it better suited to brand and insights teams than to performance marketers who need revenue-level reporting - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 50% (✗ not confirmed) - Measurement: Content Performance: 56% (✗ not confirmed) - Measurement: Business Outcomes: 67% (✗ not confirmed) - Social Commerce: 8% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Execution, Measurement, Learning ### BuzzSumo - **Category:** Creator Discovery Tools - **Website:** https://buzzsumo.com - **Founded:** 2014 - **Employees:** 10 - **AI features:** Yes - **Description:** BuzzSumo is a content intelligence and media monitoring platform whose influencer capabilities are secondary to its core role in surfacing trending content and tracking brand and topic mentions. It includes a media database of more than 500,000 journalists and media professionals and can surface influential accounts across platforms such as X (Twitter), YouTube, Facebook, and Instagram, making it particularly useful for finding reporters and commentators who shape news coverage. However, it does not provide end‑to‑end influencer campaign management—there are no tools for structured creator briefs, content approval workflows, or payment processing—so brands that use it for influencer or journalist discovery typically pair it with other systems that handle execution and compensation. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 25% (✗ not confirmed) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 22% (✗ not confirmed) - Measurement: Business Outcomes: 17% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning ### Channel Crawler - **Category:** Audience Intelligence Platform - **Website:** https://channelcrawler.com - **Founded:** 2024 - **Employees:** 5 - **AI features:** No - **Description:** Channel Crawler is a YouTube-focused influencer discovery platform with a database of millions of channels, offering advanced search filters across categories, audience size, language, geography, and engagement metrics. It is primarily used for creator research and list building, enabling brands and agencies to identify relevant channels, analyze audience demographics, and access publicly available contact information for outreach. The platform emphasizes depth of filtering and exportable data over campaign execution, positioning it as a top-of-funnel discovery tool rather than a full-service influencer marketing solution. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 56% (✗ not confirmed) - Measurement: Business Outcomes: 50% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Learning ### Channel Factory - **Category:** Audience Intelligence Platform - **Website:** https://channelfactory.com - **Founded:** 2010 - **Employees:** 150 - **AI features:** No - **Description:** Channel Factory is a brand suitability and contextual video advertising platform that helps brands place ads in safer, more relevant environments across YouTube, TikTok, Meta, CTV, and other social video channels. Its technology analyzes videos, channels, content categories, audience context, and brand values so advertisers can avoid unsuitable content and show up next to videos that better match their goals. A brand can use Channel Factory to advertise around creator videos without necessarily partnering directly with the creators themselves. The platform helps teams avoid risky content, find positive contextual environments, build inclusion or exclusion lists, and make sure YouTube or social video ads appear near content that aligns with the brand’s values, audience, and campaign message. It is best understood as technology for buying media around creator content, not a creator discovery, influencer management, or creator relationship platform. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### Cloudflare - **Category:** Uncategorized - **Website:** https://cloudflare.com - **Founded:** 2009 - **Employees:** 4000 - **AI features:** No - **Description:** Cloudflare is a control layer that helps brands treat creator content as a protected asset in the AI era, not just as campaign output. It gives brands and publishers simple controls to decide which AI companies can access both brand content and creator-produced content on their sites, while still keeping that content open to search for audience discovery. Marketers use Cloudflare to stop AI tools from using creator work without clear permission or compensation, and instead guide AI companies toward licensed, paid use of that content. Over time, these controls and analytics help brands walk into AI and ad-tech negotiations with hard data about how their content and creator collaborations appear in AI products, and use that leverage to secure better terms and reduce waste in AI-driven media. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Execution, Measurement, Learning ### CreativeX - **Category:** Creative Management Platform - **Website:** https://www.creativex.com - **Founded:** 2015 - **Employees:** 120 - **AI features:** No - **Description:** CreativeX is an AI‑powered creative analytics and governance platform that ingests image and video ads from a brand’s media and asset systems, then scores them for “fit‑for‑platform” quality, brand consistency, and representation across channels like Meta, YouTube, TikTok, Amazon, and DV360. Used heavily by large advertisers, it connects to ad accounts and DAMs to centralize all creative, run pre‑flight and in‑flight checks, and generate standardized Creative Quality Scores that correlate with lifts in brand metrics, ROAS, and lower wasted impressions. Recent updates emphasize deeper support for newer formats and creator assets, including the ability to apply distinct guideline sets to influencer and creator submissions and, via an integration with CreatorIQ, to auto‑score creator content alongside paid media. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 38% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Campaign Strategy, Governance, Approvals & Effectiveness, Measurement, Learning ### CreatorDB - **Category:** Creator Marketing Platform - **Website:** https://creatordb.app - **Founded:** 2019 - **Employees:** 75 - **AI features:** No - **Description:** CreatorDB is a hybrid influencer marketing platform offering both self-serve SaaS tools and full-service agency execution, with a specialized focus on cross-border and multilingual campaigns. The platform tracks over 10 million creators across YouTube, Instagram, and TikTok using proprietary AI-powered content categorization that analyzes what creators actually talk about and how their content performs within specific niches. What sets CreatorDB apart is its global infrastructure built specifically for cross-border campaigns. Headquartered in Taipei with an office in Santa Monica, the company employs 65-100+ people across 14 countries who speak 15 native languages. This allows them to specialize in helping Western brands expand into Asia-Pacific markets (Japan, Korea, Taiwan, Southeast Asia) and vice versa, handling localization, cultural context, creator vetting, and logistics that most platforms don’t address. Their team can manage campaigns end-to-end in local markets or provide brands with database access and analytics to run campaigns themselves - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 50% (✗ not confirmed) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 67% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Campaign Strategy, Commercial Set-up, Execution, Measurement ### CreatorIQ - **Category:** Creator Marketing Platform - **Website:** https://www.creatoriq.com - **Founded:** 2014 - **Employees:** 325 - **AI features:** Yes - **Description:** CreatorIQ is an enterprise creator marketing platform used by more than 1,300 global brands, built on direct integrations with major social platforms and a graph of over 22 million creator profiles. It centralizes creator discovery, relationship management, content rights, and performance analytics, including unified reporting on campaign results and earned media value (EMV) across channels. Proprietary modules include SafeIQ for brand‑safety, fraud, and integrity screening; BenchmarkIQ for competitive, category, and market‑level performance norms; and ExchangeIQ to feed creator and campaign data into business intelligence, marketing mix modeling, and attribution systems via API. The platform is positioned as operating infrastructure for large, multi‑region programs that require governance, compliance controls, and deep integration with broader marketing and data stacks, rather than a standalone point solution for one‑off campaigns. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 100% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 62% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement, Learning ### CreatorNomix - **Category:** Creator Marketing Platform - **Website:** https://creatornomix.com - **Founded:** 2025 - **Employees:** 50 - **AI features:** No - **Description:** Creatornomix is a creator marketing platform that helps brands turn influencer partnerships into more structured, measurable campaigns instead of one-off posts managed through spreadsheets and DMs. It connects brands with creators, handles the campaign workflow, and helps teams track how creator content performs across reach, engagement, and conversions. Its focus is on making creator partnerships easier to run and easier to extend. Brands can use Creatornomix to find creators that fit their audience, manage briefs and approvals, handle compliance and payments, and repurpose strong creator content across paid, owned, and earned channels. What the company says is unique is that it combines creator matching, campaign management, performance tracking, and content amplification in one service, so brands can get more value from creator partnerships after the original post goes live - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 25% (✗ not confirmed) - Targeting: 20% (✗ not confirmed) - Publish & Manage: 42% (✗ not confirmed) - Measurement: Content Performance: 11% (✗ not confirmed) - Measurement: Business Outcomes: 33% (✗ not confirmed) - Social Commerce: 8% (✗ not confirmed) - Owned Data: 25% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement ### DASH SOCIAL - **Category:** Creator Marketing Platform - **Website:** https://dashhudson.com - **Founded:** 2013 - **Employees:** 250 - **AI features:** Yes - **Description:** Dash Social (formerly Dash Hudson) is primarily a social media management platform. It covers scheduling, analytics, listening, and community management across owned channels, with a developed creator and influencer module built in. Its creator tools support discovery on Instagram and TikTok, earned media value tracking, deliverables monitoring, and a LikeShop link‑in‑bio commerce feature. Vision AI predicts content performance before posting. Creator payments and related financial workflows are not included in the platform. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 63% (✗ not confirmed) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 83% (✓ CONFIRMED) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 31% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** None assigned ### Element Human - **Category:** Creative Management Platform - **Website:** https://elementhuman.com - **Founded:** 2013 - **Employees:** 22 - **AI features:** No - **Description:** Element Human is an AI‑powered human experience measurement platform that blends biometric signals like eye‑tracking and facial coding with surveys to quantify attention, emotion, memory, and brand impact for digital ads and experiences. It runs creative and campaign assets through simulated feeds to predict outcomes such as brand lift and purchase intent, giving brands, agencies, and creators a faster alternative to traditional testing and brand studies while explaining how people actually respond, not just what they click - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 38% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 8% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 88% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Approvals & Effectiveness, Measurement ### Emplifi - **Category:** Creator Ecommerce Platform - **Website:** https://emplifi.io - **Founded:** 2021 - **Employees:** 575 - **AI features:** No - **Description:** Emplifi’s UGC and influencer stack (born out of Pixlee TurnTo) is built around the idea that customer and creator content should drive commerce and CX across every channel, not just live as social proof on a brand’s social feeds. For creator marketing, its strength shows up in how it pulls in creator and community content, manages rights and product tagging, and then lets teams deploy those assets as shoppable galleries, social posts, emails, and reviews from a single system. It works best for marketers who already have an active flow of influencer and UGC content and want a disciplined way to turn that into measurable revenue: you can identify creators from your community, invite them into campaigns via the Creator Network, ingest and approve their content alongside customer photos and videos, and publish across PDPs, lifecycle email, paid social, and social commerce experiences without rebuilding each execution from scratch. As campaigns run, Emplifi’s analytics close the loop by tying each asset and placement back to engagement, conversion, and sales, feeding those learnings into which creators you prioritize and which pieces of content you surface again—so over time, your “creator library” evolves toward assets that reliably move shoppers and improve customer experience. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 38% (✗ not confirmed) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 100% (✓ CONFIRMED) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 38% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Commercial Set-up, Execution ### FAMOUS BIRTHDAYS PRO - **Category:** Creator Discovery Tools - **Website:** https://pro.famousbirthdays.com - **Founded:** 2012 - **Employees:** 35 - **AI features:** No - **Description:** Famous Birthdays Pro is a creator discovery and demand‑signal platform for social platforms, agencies, and brands, built on top of the consumer site that Gen Z uses to search and rank their favorite creators and celebrities. It uses consumer interest in individual creators—measured through searches and profile activity—to identify talent that is accelerating in popularity and to highlight creators who are gaining traction and search before they are publicly well known. A subscription interface introduced in 2022 and expanded in 2026 adds rank histories, category filters, social performance overlays, and representation data, giving professional teams a lightweight way to identify rising creators, vet partners, and run targeted outreach programs that complement their existing influencer marketing and creator stack. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 38% (✗ not confirmed) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 44% (✗ not confirmed) - Measurement: Business Outcomes: 33% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Measurement, Learning ### FAVIKON - **Category:** Creator Marketing Platform - **Website:** https://favikon.com - **Founded:** 2018 - **Employees:** 130 - **AI features:** No - **Description:** Favikon is a creator intelligence platform that indexes more than 10 million creator profiles across nine social platforms, with deep coverage of B2B and LinkedIn creators that most influencer tools miss. Discovery runs on AI-powered natural language search, and a proprietary scoring system vets creators on signals like bot engagement, fake follower ratios, and AI-generated content. Campaigns are managed through a Kanban-style workspace, payments run via a GigaPay integration, and performance tracking ingests post data automatically within roughly a day of publication. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 33% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 38% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Approvals & Effectiveness, Execution, Measurement ### GRIN - **Category:** Creator Marketing Platform - **Website:** https://grin.co - **Founded:** 2017 - **Employees:** 300 - **AI features:** Yes - **Description:** Grin is a creator management platform built around direct brand‑to‑creator relationships rather than marketplace‑style intermediation. It combines a large creator database with an AI assistant (Gia) for discovery and outreach, an integrated email CRM, content approval workflows, affiliate and promo code tracking, and Stripe‑powered payments. The platform is used heavily by DTC and ecommerce brands that want hands‑on control of creator relationships and prefer to run outreach and communication under their own brand identity instead of through a shared marketplace environment. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 83% (✓ CONFIRMED) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 69% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement, Learning ### Giide - **Category:** Content Marketing Platform - **Website:** https://giide.com - **Founded:** 2018 - **Employees:** 7 - **AI features:** No - **Description:** Giide is an owned, audio-led storytelling platform that helps brands turn creator-style content into direct, measurable experiences instead of relying only on social platforms for reach and engagement. For brands, the benefit is control: they can use audio, visuals, links, polls, maps, and CTAs to create immersive product education, event follow-ups, virtual tours, sales tools, or community content that lives on their own channels and captures first-party engagement data. That makes Giide useful for brands that want the emotional intimacy of creator content, but with more ownership over the audience relationship, clearer signals on what people actually consume or click, and more flexibility to guide customers toward shopping, booking, learning, or taking the next action. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 25% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Campaign Strategy, Commercial Set-up, Execution ### Glystn - **Category:** Audience Intelligence Platform - **Website:** https://app.glystn.com - **Founded:** 2021 - **Employees:** 5 - **AI features:** No - **Description:** Glystn is a social intelligence platform that helps brands understand what people actually say in and around creator content, not just how many people saw or liked it. It analyzes video transcripts, comments, and audience conversations on platforms like TikTok and Instagram—including areas that sit behind log‑ins and feeds where large language models don’t have direct access—treating these conversations as a global focus group that surfaces the loudest voices, strongest themes, and most influential participants inside creator communities. Brands use Glystn for deeper planning and strategy. The product maps how ideas spread through creator ecosystems, shows how different communities talk about a category or issue, and highlights creators who shape those conversations, even if they aren’t the biggest by follower count. Teams then use those insights to shape creator selection, refine briefs and messaging, and spot emerging topics and formats early. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 11% (✗ not confirmed) - Measurement: Business Outcomes: 33% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### Gospel Stats - **Category:** Social Analytics - **Website:** https://get.gospelstats.com - **Founded:** 2025 - **Employees:** 10 - **AI features:** No - **Description:** Gospel Stats is a YouTube sponsorship intelligence platform that tracks brand integrations across millions of videos and channels, showing which advertisers are spending, where they’re appearing, and how those investments are shifting over time. It is designed for brands, agencies, and creators who want a clearer view of the sponsorship market, offering granular data on category share of voice, partner mix, and the rise of mid‑ and long‑tail creators. Rather than facilitating deals directly, the product functions as a market map and benchmarking tool that can inform creator selection, pricing, and overall YouTube sponsorship strategy. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 25% (✗ not confirmed) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 50% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Measurement, Learning ### Hype Auditor - **Category:** Creator Marketing Platform - **Website:** https://hypeauditor.com - **Founded:** 2017 - **Employees:** 70 - **AI features:** No - **Description:** HypeAuditor is an AI‑powered influencer marketing platform built around a large database of creator profiles and deep audience analytics, with strong capabilities in fraud detection and authenticity scoring. It helps brands and agencies discover influencers across Instagram, YouTube, TikTok, Twitch, and X, evaluate audience quality, manage outreach and campaigns, and connect to ecommerce stacks via integrations like Shopify, WooCommerce, and Magento for promo code and affiliate tracking - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 58% (✗ not confirmed) - Measurement: Content Performance: 100% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 54% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Execution, Measurement ### Impact.com - **Category:** Creator Ecommerce Platform - **Website:** https://impact.com - **Founded:** 2008 - **Employees:** 2700 - **AI features:** No - **Description:** impact.com is a partnership management platform built on the idea that affiliates, creators, and other partners should operate like a unified performance channel, not a set of disconnected programs. It gives brands one system to recruit, contract, track, and pay every type of partner, while its tracking and attribution layer ties clicks, conversions, and revenue back to specific relationships and touchpoints. Under the hood, it consolidates partner data into a single source of truth and lets teams design granular commissioning rules and workflows, so they can tune incentives by partner type, creative, or event rather than by siloed channel. The result is an infrastructure layer where partner marketing becomes configurable, measurable, and scalable—moving from a legacy “affiliate line item” to a controllable growth engine that sits alongside paid media and CRM. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 85% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Execution, Measurement ### Infinite Studios - **Category:** Creative Management Platform - **Website:** https://infinite-studios.ai - **Founded:** 2025 - **Employees:** 5 - **AI features:** No - **Description:** Infinite Studios is an AI‑native creative studio that works with AI artists and human creators to produce social‑ready campaigns, short‑form video, and visual assets for brands. It gives brands a structured way to brief and collaborate with these AI artists, then manages the resulting content like a creative system rather than one‑off assets, using audience and platform signals to decide which concepts to scale, remix, or retire. In practice, that turns creator content into a form of creative targeting: brands can test multiple creator‑led variations, see what resonates with different audience slices or channels, and continuously refine the mix while Infinite Studios handles the heavy lifting on production and iteration - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Campaign Strategy, Governance, Approvals & Effectiveness, Execution, Learning ### Influencer Club - **Category:** Creator Discovery Tools - **Website:** https://influencers.club - **Founded:** 2017 - **Employees:** 250 - **AI features:** No - **Description:** Influencers Club distinguishes itself by focusing less on campaign management and more on high-quality, enriched data about creators and their followers—positioning as “the sales intelligence tool for the creator economy.” Instead of running end-to-end influencer campaigns, customers use its APIs, lists, and enrichment tools to power outbound sales, partnerships, and growth workflows, tapping into detailed audience data, contact information, and segmentation that traditional influencer marketplaces typically do not expose - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 11% (✗ not confirmed) - Measurement: Business Outcomes: 17% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning ### Influencer Marketing.AI - **Category:** Creator Marketing Platform - **Website:** https://influencermarketing.ai - **Founded:** 2017 - **Employees:** 20 - **AI features:** No - **Description:** InfluencerMarketing.ai is an AI‑powered influencer marketing and consumer intelligence platform that combines creator discovery, audience listening, PR, and UGC production in a single system. It claims a database of more than 400 million creators and monitors over 2 trillion online conversations, using those signals to inform creator selection, campaign briefs, journalist outreach, and even AI voice and chat agents. The product is organized into six connected workspaces—influencer marketing, consumer intelligence, PR and media outreach, UGC video ads, LLM visibility tracking, and AI agents—so that insights from one area (like what consumers are talking about) automatically shape activity in the others - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 50% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 54% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement, Learning ### Influencity - **Category:** Creator Marketing Platform - **Website:** https://influencity.com - **Founded:** 2014 - **Employees:** 30 - **AI features:** No - **Description:** Influencity is an influencer marketing platform that combines a database of creator profiles with tools for discovery, audience analysis, and campaign management. It is used by brands and agencies to build targeted creator lists, vet audience quality and demographics, forecast reach and cost, and track performance across multiple social platforms. The product is positioned as an end‑to‑end workflow tool rather than a marketplace, with a focus on search, analytics, and reporting that can plug into broader media and ecommerce stacks. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 42% (✗ not confirmed) - Measurement: Content Performance: 100% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 46% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement, Learning ### KOMI - **Category:** Creator Marketing Platform - **Website:** https://komi.io - **Founded:** 2019 - **Employees:** 70 - **AI features:** No - **Description:** KOMI is a creator marketing platform that connects brands with active, interested creators through an AI-powered matching system. Unlike traditional platforms where brands search through creator directories and send outreach emails, KOMI flips the process: brands input their campaign details (budget, timing, marketing goals) and KOMI’s AI automatically reaches out to relevant creators from its network, validates their profiles and engagement authenticity, and surfaces only creators who have already expressed interest in the campaign. This means brands see a shortlist of creators who actually want to work with them rather than spending time pitching people who might not respond. The platform has direct access to thousands of active creators—including high-profile talent like Kim Kardashian, The Rock, and Usher—because KOMI originally launched as an all-in-one creator business tool that creators use to manage their landing pages, newsletters, monetization, and fan engagement. Since creators are already using KOMI to run their businesses, the platform can reach them directly with campaign opportunities and has verified data on their audiences and content performance - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 33% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 69% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Approvals & Effectiveness, Execution ### Keyhole - **Category:** Social Analytics - **Website:** https://keyhole.co - **Founded:** 2009 - **Employees:** 15 - **AI features:** No - **Description:** Keyhole is a social media analytics and listening platform that tracks keywords, accounts, and campaigns across major social networks, with publishing and reporting tools layered on top. It is used by marketing and comms teams to monitor conversations, benchmark against competitors, and understand how specific campaigns or influencers are performing around particular topics. Its emphasis is on topic‑ and campaign‑centric tracking rather than just account‑level analytics - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 38% (✗ not confirmed) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 50% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 88% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### Kolsquare - **Category:** Creator Marketing Platform - **Website:** https://kolsquare.com - **Founded:** 2024 - **Employees:** 64 - **AI features:** No - **Description:** Kolsquare is a data‑driven influencer marketing platform that combines a large, structured database of high‑influence creator profiles with tools for discovery, campaign workflow, and ROI reporting across Instagram, TikTok, YouTube, Facebook, and other major social channels. It is built for brands and agencies running influencer programs at scale, especially in European markets, pairing deep audience and credibility scoring with content collection, contract and briefing tools, and affiliate‑influence features so teams can run always‑on, multi‑market programs from a single stack - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 58% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 54% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Approvals & Effectiveness, Execution, Measurement, Learning ### LATER - **Category:** Creator Marketing Platform - **Website:** https://later.com - **Founded:** 2014 - **Employees:** 800 - **AI features:** Yes - **Description:** Later is an influencer marketing and social media management platform that has moved aggressively into commerce, most notably through its $250 million acquisition of sub‑affiliate network Mavely in January 2025; together, the companies report more than $2 billion in verified influencer‑driven purchases across their creator commerce infrastructure. The platform covers creator discovery across a proprietary dataset of roughly 16 million creators, campaign workflows, content approval, Meta Partnership Ads support, and link‑in‑bio commerce. Its EdgeAI system is trained on a decade of campaign and commerce data to make performance predictions about creator and campaign combinations before launch, with integrated tracking of GMV and creator payouts across its commerce network - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 100% (✓ CONFIRMED) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 62% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Commercial Set-up, Execution, Measurement ### Lefty - **Category:** Creator Marketing Platform - **Website:** https://lefty.io - **Founded:** 2015 - **Employees:** 120 - **AI features:** No - **Description:** Lefty is an influencer marketing platform used primarily by lifestyle, fashion, beauty, and DTC brands to run always‑on creator programs across Instagram, TikTok, and other social channels. It combines a large creator database with collaborative casting tools, automated content tracking, affiliate and discount‑code infrastructure, and payments, so brands can move the same influencers from seeding to affiliate programs to long‑term partnerships while keeping all performance data in one place. The product leans into social commerce and affiliation—especially for ecommerce brands on Shopify—and into competitive analytics that show which creators and campaigns competitors are using, which helps larger, often European‑based consumer brands design more strategic, multi‑market programs rather than one‑off influencer activations - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 58% (✗ not confirmed) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 62% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement ### MEASURE STUDIO - **Category:** Social Data API - **Website:** https://measure.studio - **AI features:** No - **Description:** Measure Studio is a social media analytics platform for professional teams and agencies, designed to aggregate and interpret organic and paid performance across Instagram, TikTok, YouTube, Facebook, LinkedIn, and Snapchat in a single interface. It is best known for using this cross-platform data to inform content strategy and optimization, helping brands and publishers understand which topics, formats, and posting patterns are likely to perform before they commit significant production or media spend. A public account tracking capability introduced in 2025 allows users to monitor any public creator or competitor profile without account access, giving teams a lightweight way to vet creators and benchmark against peer channels as part of their programming and planning process. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 13% (✗ not confirmed) - Targeting: 20% (✗ not confirmed) - Publish & Manage: 33% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 88% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Approvals & Effectiveness, Execution, Measurement ### MELTWATER (KLEAR) - **Category:** Social Analytics - **Website:** https://www.meltwater.com - **Founded:** 2001 - **Employees:** 2300 - **AI features:** Yes - **Description:** Meltwater’s influencer product, Klear, is an end‑to‑end creator platform that spans discovery across roughly 30 million creator profiles, AI‑assisted outreach, campaign management, content approval, and integrated payments via Klear Pay. The company is notable for being recognised as a Leader in IDC MarketScape evaluations for both SMB and enterprise influencer marketing, an uncommon dual positioning in that research. What distinguishes Meltwater from pure‑play influencer tools is the way Klear’s campaign and creator data sit inside the wider Meltwater suite, allowing brands to view influencer performance in the context of brand‑mention monitoring, earned media tracking, and competitive intelligence rather than as a standalone channel. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 54% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Approvals & Effectiveness, Execution, Measurement, Learning ### MOTOM - **Category:** Creator Ecommerce Platform - **Website:** https://motom.me - **Founded:** 2019 - **Employees:** 30 - **AI features:** No - **Description:** Motom (Anchor by Motom) is an owned social‑commerce platform that lets retailers and brands run creator‑curated storefronts on their own domains and apps, so they capture first‑party shopper data instead of sending traffic to marketplaces like Amazon, TikTok Shop, or LTK. It’s built for large, multi‑brand commerce players: creators, ambassadors, and store associates get front‑end portals where they build shoppable feeds, while brands use the Anchor backend to recruit and message creators, sync product catalogs, set offers and discount codes, plug into affiliate networks, and manage payouts. Because storefronts are tied directly into the brand’s ecommerce stack, teams can see clicks, sales, and revenue at the level of each creator, storefront, and product, and then use those insights to refine assortment, creator mix, and retail‑media activations over time. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 100% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement, Learning ### MagicLinks - **Category:** Creator Ecommerce Platform - **Website:** https://magiclinks.com - **Founded:** 75 - **Employees:** 2014 - **AI features:** No - **Description:** MagicLinks is a social commerce and affiliate infrastructure company that turns creator content into measurable, shoppable experiences across platforms like YouTube, TikTok, and Instagram. The company focuses on giving brands and creators a shared performance layer—providing unique trackable links, dynamic product catalogs, and a new AI Shelf intelligence product that audits creator video content, measures answer‑engine visibility, and recommends how to win prominent placement in AI-powered product discovery. In practice, brands use MagicLinks to standardize creator tracking and payouts, localize commerce experiences across markets, and engineer creator campaigns that show up in AI search results and drive attributable sales—without building their own affiliate or AI optimization tech stack - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 77% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement, Learning ### Moburst - **Category:** Uncategorized - **Website:** https://moburst.com - **Founded:** 2013 - **Employees:** 100 - **AI features:** No - **Description:** Moburst is a mobile‑first growth partner that uses creators as a performance channel within broader app and product marketing, rather than as a standalone influencer marketplace. For creator marketing, their impact shows up most clearly in how they connect creator activity to hard business outcomes like installs, in‑app conversion, and retention. They work best with brands that already have an app or mobile‑centric product and want creator content to plug directly into that funnel. Their teams identify and manage creators against a specific growth thesis, deploy content across paid social and UGC‑driven placements, and then iterate quickly based on what drives the highest‑value cohorts. Creator work is evaluated through the same experimentation framework used for other mobile media and app‑store assets, so learnings from creator campaigns feed directly into broader UA and product optimization. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 63% (✗ not confirmed) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 8% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 13% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement ### Modash - **Category:** Creator Marketing Platform - **Website:** https://modash.io - **Founded:** 2018 - **Employees:** 70 - **AI features:** No - **Description:** Modash is an end‑to‑end influencer and affiliate marketing platform built for ecommerce brands—especially Shopify merchants—that want to run creator programs as a core acquisition channel rather than one‑off campaigns. Because it indexes public social profiles rather than relying only on creators who have signed up, its database covers hundreds of millions of influencers across Instagram, TikTok, and YouTube, giving brands more scale and less selection bias when they search. It layers that reach with AI‑powered and visual search, audience‑ and fraud‑analysis, automatic content tracking without creator log‑ins, and integrated affiliate workflows for links, codes, sales tracking, and global payouts, so teams can move a creator from gifted seeding to performance affiliate to paid partner while keeping everything in one workflow tied into their ecommerce data - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 42% (✗ not confirmed) - Measurement: Content Performance: 56% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 77% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement ### NeoReach - **Category:** Creator Marketing Platform - **Website:** https://neoreach.com - **Founded:** 2013 - **Employees:** 12 - **AI features:** No - **Description:** NeoReach is an influencer marketing platform that treats creator data as the core operating system for brand programs. For creator marketing, its strength shows up in how it combines a deep creator intelligence graph with campaign workflow, so brands can move from “who should we work with?” to “what did this program actually deliver?” without leaving one environment. It works best for teams that want to build repeatable, multi‑wave creator programs and need more than a simple marketplace: marketers can mine NeoReach’s dataset to shortlist creators, layer in audience and performance filters, and then push those selections directly into briefs, contracts, and content calendars. As campaigns run, the same system tracks deliverables, spend, and performance, feeding results back into the underlying profiles so future searches are shaped by past outcomes. In practice, that means the platform quietly shifts brands from one‑off influencer buys to a more compounding, data‑driven portfolio of creators whose value is measured on business impact over time, not just one campaign’s engagement rate - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 31% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement ### PIXABILITY - **Category:** Audience Intelligence Platform - **Website:** https://www.pixability.com - **Founded:** 2010 - **Employees:** 119 - **AI features:** No - **Description:** Pixability is a YouTube and connected TV partner that helps brands and agencies get better results from their video investment—more watch time, stronger brand lift, and more efficient use of budget. It does this by steering spend toward channels and videos that are safer, higher quality, and more likely to hold attention. Pixability’s proprietary data prioritizes safety, quality, and performance when deciding where ads should run. It scores channels and videos on those dimensions, then turns those scores into curated lists that media teams can plug directly into campaigns. Beyond media placement, Pixability helps identify creators and channels that fit a brand’s goals, so teams can fold creator content into their plans instead of treating it as a separate track. The Inclusive Media Initiative extends this by letting diverse creators self‑identify, giving brands a clearer way to direct budget toward underrepresented voices. Pixability also supports YouTube channel management, helping brands understand how their owned channels are performing and how those channels fit alongside paid media and creator content. Taken together, it covers three jobs—media optimization, creator and channel selection, and owned‑channel management—under a single, YouTube‑first view. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 17% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Approvals & Effectiveness, Execution, Measurement, Learning ### PROPS - **Category:** Creator Marketing Platform - **Website:** https://props.co - **Founded:** 2015 - **Employees:** 25 - **AI features:** No - **Description:** Props is a performance-based creator marketing platform that turns specialist creator content into a customer acquisition channel for brands. The company focuses on working with subject‑matter expert creators—professional writers, photographers, and filmmakers who are deeply embedded in specific verticals—rather than mass lifestyle influencers, then using paid media to scale their content as high-performing ads to precisely targeted audiences. In practice, brands use Props to brief a small bench of expert creators who genuinely understand their category, and then rely on the platform to convert that content into full-funnel paid campaigns that run under creator handles, lower acquisition costs, and deliver measurable revenue impact instead of just broad influencer reach - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 40% (✗ not confirmed) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 31% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement ### PartnrUP - **Category:** Creator Marketing Platform - **Website:** https://partnrup.ai - **Founded:** 2016 - **Employees:** 15 - **AI features:** No - **Description:** PartnrUp is a creator marketing platform built around the idea that influencer programs should run like a performance channel, not a black box of posts and screenshots. It combines AI agents, workflow automation, and full‑funnel measurement so brands and agencies can move from “finding influencers” to managing a single, trackable growth engine. PartnrUp ingests creator content, audience signals, campaign briefs, and live performance data—impressions, clicks, pageviews, and sales—and stitches them together at the post and creator level, turning every activation into structured, comparable data. This lets the platform rank creators and content not just by reach or engagement but by downstream outcomes, surfacing the partners, formats, and offers that actually drive revenue across social and commerce. A key advantage is how PartnrUp brings software and services into one operating system: AI helps with sourcing, vetting, and outreach while human experts set up tracking, standardize contracts and payments, and design programs like affiliate and ambassador initiatives. That blend gives marketers a single place to brief, recruit, approve content, and see results, while giving creators clearer expectations and faster payouts—so the whole ecosystem can scale on the partners and creative that consistently perform. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 83% (✓ CONFIRMED) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 85% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Approvals & Effectiveness, Execution, Measurement ### Phyllo - **Category:** Social Data API - **Website:** https://getphyllo.com - **Founded:** 2021 - **Employees:** 80 - **AI features:** No - **Description:** Phyllo is a behind‑the‑scenes tool that lets apps pull data from creators’ social accounts (like YouTube, TikTok, Instagram, Twitch, Spotify) through one integrated API connection. It provides things like follower numbers, views, engagement, audience data, and in some cases earnings, but only after a creator has agreed to connect their accounts. Phyllo is built for product and engineering teams rather than brand marketers. A company building an influencer platform, a creator banking app, or an analytics tool can plug in Phyllo once and avoid building and maintaining separate, fragile integrations to every social platform. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 17% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 50% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up ### Postr - **Category:** Creator Marketing Platform - **Website:** https://postr.com - **Founded:** 2025 - **Employees:** 10 - **AI features:** No - **Description:** Postr is an automated creator marketplace that connects brands with pre-vetted creators across TikTok, Instagram, YouTube, Facebook, X, and LinkedIn. The platform handles the entire collaboration process—from matching creators to campaigns through product shipping, content approvals, and payment—in one system instead of requiring brands to manage emails, contracts, and logistics separately. Postr uses real-time data integrations to match creators to campaigns, set pricing through its Postr Index (a standardized pricing model based on market data), and track performance as campaigns run. For creators, Postr offers a feed of paid opportunities they can accept directly without pitching or negotiating rates—they choose campaigns that fit their voice, complete the work, and get guaranteed payment. For brands, it’s built to activate many creators simultaneously rather than one-off deals, treating creator campaigns more like scalable paid media buys. The platform pulls live audience and performance data from connected social platforms, so brands can target based on actual audience alignment and adjust campaigns in real time - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 25% (✗ not confirmed) - Targeting: 40% (✗ not confirmed) - Publish & Manage: 8% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 8% (✗ not confirmed) - Owned Data: 75% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Execution ### QORUZ - **Category:** Creator Marketing Platform - **Website:** https://qoruz.com - **Founded:** 2015 - **Employees:** 110 - **AI features:** No - **Description:** Qoruz is an influencer‑marketing platform for brands and agencies that want one place to find creators, plan campaigns, and track results. It uses its own scoring systems, including the Qoruz Score and newer tools like the Creator Authority Score and Creator Brand Fit Index, to rate influencers on audience quality, relevance, and expected impact, so teams can quickly see which creators are likely to work best for a brief.[linkedin +6] It’s used by a mix of midsize and larger brands and agencies running ongoing influencer programs, but can also work for smaller teams that want more structure and data than basic “find an influencer” tools. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 50% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Execution, Measurement ### RAD INTEL - **Category:** Creator Marketing Platform - **Website:** https://radintel.ai - **AI features:** No - **Description:** Infinite Studios is an AI‑native creative studio that works with AI artists and human creators to produce social‑ready campaigns, short‑form video, and visual assets for brands. It gives brands a structured way to brief and collaborate with these AI artists, then manages the resulting content like a creative system rather than one‑off assets, using audience and platform signals to decide which concepts to scale, remix, or retire. In practice, that turns creator content into a form of creative targeting: brands can test multiple creator‑led variations, see what resonates with different audience slices or channels, and continuously refine the mix while Infinite Studios handles the heavy lifting on production and iteration - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 100% (✓ CONFIRMED) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Measurement, Learning ### Reech - **Category:** Creator Marketing Platform - **Website:** https://reech.com - **Founded:** 2013 - **Employees:** 54 - **AI features:** No - **Description:** Reech is a creator‑marketing platform for brands and agencies that run influencer programs across multiple countries and want stronger data on what those campaigns are doing. It helps teams find creators, manage campaigns, and track performance across organic posts and paid amplification, with detailed stats on reach, engagement, and cost. Reech works with brands globally and leans into international campaigns, offering tools to coordinate creators and reporting across different markets rather than just one country. The platform can include paid campaign and even sales or conversion data in its ROI views, but it only does this when a brand connects or uploads that information—Reech doesn’t see purchase data by default, so “true” ROI depends on how much the client chooses to plug in - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 8% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement ### SEMRUSH - **Category:** Social Data API - **Website:** https://www.semrush.com - **Founded:** 2008 - **Employees:** 1600 - **AI features:** Yes - **Description:** Semrush is a digital marketing intelligence platform whose core business is SEO, keyword research, competitive analysis, and content optimisation; influencer capabilities sit inside that broader suite rather than defining it. The Influencer Analytics product, available on higher‑tier social plans, provides a searchable database of creators across YouTube, Instagram, TikTok, and Twitch, with AI‑assisted discovery, campaign tracking, and engagement reporting. It is best understood as a research and insight layer for teams already using Semrush, helping them identify and evaluate creators alongside their existing search and content data, rather than as a full creator workflow system for content approvals, payments, or conversion‑level attribution. Semrush’s acquisition by Adobe also signals a tilt toward deeper integration with enterprise marketing and analytics stacks over time, particularly for global organisations standardising on Adobe’s tools for content and customer experience management. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 63% (✗ not confirmed) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 33% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 33% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 88% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### SMARTLY - **Category:** Uncategorized - **Website:** https://smartly.io - **Founded:** 2013 - **Employees:** 800 - **AI features:** Yes - **Description:** Smartly is an AI-powered multichannel advertising platform focused on creative production, campaign management, and paid media optimisation across channels such as Meta, TikTok, Pinterest, and Snapchat. Its creator-related capabilities center on acquiring UGC through partner platforms like Insense, Vamp, and Sapphire Studios, then enhancing that content with Smartly’s own AI production tools and distributing it via its paid media infrastructure. Creators are sourced and compensated through those external partners, while Smartly serves as the environment where their content is adapted, tested, and scaled across performance campaigns - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 13% (✗ not confirmed) - **Campaign workflow coverage:** Approvals & Effectiveness, Execution, Measurement, Learning ### STATSOCIAL - **Category:** Audience Intelligence Platform - **Website:** https://statsocial.com - **Founded:** 2014 - **Employees:** 30 - **AI features:** No - **Description:** StatSocial is an audience intelligence platform that helps brands understand who follows, trusts, and buys from creator audiences, not just how many followers or engagements a creator has. It links public social signals across platforms with identity, household, demographic, and purchase data, creating a people-based view of audiences and the creators, brands, media, and interests they over-index around. Brands use StatSocial to make creator and influencer decisions more audience-first. The platform can show which creators a target audience already follows, analyze a creator’s followers against hundreds of thousands of attributes, and validate whether that audience matches a brand’s desired buyers. Its measurement capabilities also aim to connect organic creator exposure to real-world outcomes like purchases, helping teams evaluate influencer ROI beyond promo codes, affiliate links, or surface-level engagement metrics - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 38% (✗ not confirmed) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 8% (✗ not confirmed) - Measurement: Content Performance: 44% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 15% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### SUNDOGS - **Category:** Video Advertising Platform - **Website:** https://sundogs.io - **Founded:** 2023 - **Employees:** 25 - **AI features:** No - **Description:** Sundogs Creative is a creative intelligence company that uses its own AI models to read video ads at the frame level and turn what it sees into performance guidance. It ingests brand and creator content and scores each asset against platform and industry benchmarks trained on large ad and watch‑time datasets. For every video, Sundogs evaluates more than 100 creative features—shot type, framing, pacing, text placement, product visibility, facial expressions, scene changes, and more—and links those patterns to expected results by platform and objective. Brands use these insights to choose which assets to run, adapt them for YouTube, TikTok, or CTV, and make precise edits at specific moments to lift outcomes, including downstream effects like retail and Amazon sales. A key advantage is how directly Sundogs works with creators. It converts the models’ findings into clear, shot‑by‑shot guidance on editing and production that lines up with what platform algorithms tend to reward, while preserving the creator’s voice. Its creative and data science team then partners with marketers, creators, and production teams to turn those insights into new scripts, variants, and testing plans, connecting the analysis to the creative choices that drive results. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Campaign Strategy, Approvals & Effectiveness, Learning ### SUPER.FANS - **Category:** Audience Intelligence Platform - **Website:** https://super.fans - **Founded:** 2022 - **Employees:** 10 - **AI features:** No - **Description:** Super.fans helps brands understand who actually watches YouTube creators—not just demographics like age and gender, but what those audiences care about, talk about, and pay attention to. The platform analyzes conversation signals from creator audiences (comments, engagement patterns, discussion topics) to build a detailed picture of viewer interests and behavior. This matters because a beauty creator’s audience might also be deeply into gaming, travel, or investing, and brands can use those insights to find the right creators or tune their campaign messaging. The platform offers two main products. Fandom AI by super.fans is built for brands running paid marketing campaigns who want to target people based on their actual interests rather than basic demographics. It turns audience conversation data into targeting segments for digital ads, then uses AI to automatically improve those campaigns over time by learning which messages and contexts perform best. The creator research tool works like a smart search engine for YouTube—brands can ask questions about creators, audiences, or content trends and get answers pulled from across YouTube channels without spending hours manually researching videos and comments - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 11% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Execution, Measurement, Learning ### Siftsy - **Category:** Audience Intelligence Platform - **Website:** https://getsiftsy.com - **Founded:** 2024 - **Employees:** 2 - **AI features:** No - **Description:** Siftsy is a comment‑intelligence platform that helps brands and agencies understand what audiences really think by analyzing social media comment sections with AI. Teams paste in links to owned, influencer, competitor, or UGC posts, and Siftsy turns thousands of comments into clear themes, sentiment, and next‑step recommendations in minutes. It’s built for marketing, social, influencer, and insight teams that need to answer “what are people actually saying?” for reports, readouts, and strategy—especially on the posts that matter most, like creator campaigns, launches, and crises. Siftsy’s “telescope / microscope / decision layer” framing is its hook: it shows the big picture (volume, trends, overall sentiment), lets you drill into specific comments and conversations, and then packages the findings into decision‑ready outputs that feed briefs, messaging, creative direction, and campaign optimizations - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### Skeepers - **Category:** Creator Ecommerce Platform - **Website:** https://skeepers.io - **Founded:** 2012 - **Employees:** 428 - **AI features:** No - **Description:** Skeepers is a shopper‑engagement and influencer platform that helps brands collect reviews and creator content, then reuse that content across ecommerce and marketing. It gives brands tools to recruit and manage a network of nano‑ and micro‑creators, run product‑seeding and review campaigns, and handle logistics like shipping and content rights so they can reliably generate UGC around key products and launches - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 38% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement ### Social Blade - **Category:** Social Data API - **Website:** https://socialblade.com - **Founded:** 2008 - **Employees:** 20 - **AI features:** No - **Description:** Social Blade uses publicly available data from major social platforms like YouTube, TikTok, Instagram, Twitch, Facebook, X and others to show how channels and accounts are performing over time. It’s a low‑cost way for brands, agencies, and creators to check basic growth, reach, and consistency, and to do simple vetting or competitive checks without needing direct access to a channel’s internal analytics or an expensive enterprise influencer platform. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 25% (✗ not confirmed) - Targeting: 60% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 50% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 88% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Measurement ### Social Snowball - **Category:** Creator Ecommerce Platform - **Website:** https://www.socialsnowball.io - **Founded:** 2020 - **Employees:** 27 - **AI features:** No - **Description:** Social Snowball is a Shopify-native platform that helps ecommerce brands run affiliate, referral, and influencer marketing programs. The platform tracks performance across Instagram, TikTok, and TikTok Shop, calculates commissions automatically, and handles payouts through integrations with payment providers like Tremendous. It manages product gifting for creators, stores user-generated content, and includes fraud protection to prevent coupon code abuse. Social Snowball integrates directly with Shopify and connects to email marketing tools like Klaviyo and Postscript. Social Snowball’s passive recruitment capability automatically presents every customer with an affiliate opportunity immediately after checkout, giving them a unique tracking link and commission structure without requiring brands to manually enroll people. This allows brands to scale their affiliate base as their customer base grows, turning shoppers into potential referral partners. The platform also includes Creator Search, a discovery tool that uses Meta’s API to help brands find Instagram creators based on conversion potential and audience quality rather than just follower counts. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 42% (✗ not confirmed) - Measurement: Content Performance: 44% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 77% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Commercial Set-up, Execution, Measurement ### Spate - **Category:** Audience Intelligence Platform - **Website:** https://www.spate.nyc - **Founded:** 2018 - **Employees:** 15 - **AI features:** No - **Description:** Spate is a trend‑intelligence company that uses machine learning on massive consumer behavior datasets—search queries, social mentions, and content engagement—to surface emerging themes in beauty, wellness, and food before they show up in standard reports. It ingests millions of anonymous signals, clusters them into patterns around ingredients, routines, and use cases, and translates those patterns into category‑ and brand‑level opportunities that can feed product roadmaps, briefs, and media plans. For each trend, Spate quantifies growth, seasonality, competitive saturation, and adjacent behaviors so marketers can see not only what’s spiking but how big, how fast, and how durable it’s likely to be, giving teams a concrete basis for where to point creators, campaigns, and innovation budgets. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Campaign Strategy ### Sprout Social - **Category:** Creator Marketing Platform - **Website:** https://sproutsocial.com - **Founded:** 2010 - **Employees:** 1400 - **AI features:** No - **Description:** Sprout Social is a social media management platform that now also includes a full influencer‑marketing product through its acquisition of Tagger. It gives brands one environment to manage their own social channels, listen to conversations, and run creator campaigns, instead of treating those as separate worlds. On the creator side, Sprout’s Tagger‑powered tools let teams search for creators, vet their audiences and content, manage briefs and collaborations, and measure how those campaigns perform. At the same time, Sprout keeps doing what it’s known for: publishing, engagement, and social listening across major platforms. The result is a single stack where a marketer can see how brand posts, community responses, and creator content all show up in the same reporting and workflow, rather than juggling a social tool plus a standalone - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 54% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Approvals & Effectiveness, Execution, Measurement, Learning ### SuperOrdinary - **Category:** Creator Ecommerce Platform - **Website:** https://superordinary.co - **Founded:** 2017 - **Employees:** 750 - **AI features:** No - **Description:** SuperOrdinary is a global brand accelerator and creator‑commerce company that helps consumer brands grow on marketplaces like TikTok Shop, Amazon, and Tmall through a mix of operations, performance marketing, and creator‑driven sales. The company focuses on making social commerce and live shopping turnkey for brands, running everything from store setup and logistics to creator partnerships, live streams, and paid media optimization across channels. In practice, brands use SuperOrdinary to enter new markets faster, turn creators into always‑on sales channels, and centralize marketplace growth under one partner instead of stitching together separate agencies, distributors, and creator networks. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 92% (✓ CONFIRMED) - Measurement: Content Performance: 44% (✗ not confirmed) - Measurement: Business Outcomes: 67% (✗ not confirmed) - Social Commerce: 69% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution, Measurement ### Superfilliate - **Category:** Creator Ecommerce Platform - **Website:** https://superfilliate.com - **Founded:** 2021 - **Employees:** 54 - **AI features:** No - **Description:** Superfiliate is a creator partnership platform that helps ecommerce brands run influencer, affiliate, ambassador, referral, and UGC programs from one place, not just track links or discount codes. It connects creator workflows across Shopify, Meta Partnership Ads, and TikTok Shop, giving brands tools to recruit creators, manage outreach, send gifts, track sales, automate payouts, and measure performance. Brands use Superfiliate to turn creator relationships into more personalized commerce experiences. The platform creates co-branded landing pages for each creator, featuring their content, product picks, reviews, and UGC, so shoppers land on a page that reflects the creator partnership rather than a generic product page. Teams also use it to scale always-on creator programs across affiliate revenue, paid amplification, TikTok Shop collaborations, and ambassador communities - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 50% (✗ not confirmed) - Targeting: 40% (✗ not confirmed) - Publish & Manage: 67% (✗ not confirmed) - Measurement: Content Performance: 44% (✗ not confirmed) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 77% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Execution, Measurement, Learning ### TRAACKR - **Category:** Creator Marketing Platform - **Website:** https://www.traackr.com - **Founded:** 2009 - **Employees:** 110 - **AI features:** Yes - **Description:** Traackr is the system global enterprise brands use to understand and manage their influencer programs across markets, brands, and divisions. It focuses on showing which creators and campaigns deliver meaningful impact against agreed KPIs, and how that picture changes over time. Its core metric, the Brand Vitality Score (VIT), blends visibility, impact, and trust into a single benchmark so teams can compare creators on more than follower counts. Traackr is moving toward a more predictive approach, using that data to highlight where to invest next and which creator bets look most promising. The platform centralizes creator profiles, campaign results, and spend data across regions and business units, so teams can benchmark performance and cost efficiency on shared KPIs. A creator portal, Studios, supports task management, product selection, and payments, while the main emphasis remains on the insight layer: benchmarking and forward‑looking guidance for brand and strategy teams. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 83% (✓ CONFIRMED) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 62% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Approvals & Effectiveness, Execution, Measurement, Learning ### TRUDY APP - **Category:** Creator Discovery Tools - **Website:** https://www.trudy.app - **AI features:** No - **Description:** Trudy is a specialist AI platform that predicts whether a creator is likely to deliver ROI for a specific brand before anyone signs a deal. Brands or agencies submit a creator list, and Trudy analyzes each one rather than asking users to search a pre‑built database. The system applies behavioural economics and psychometric analysis across 160 dimensions, combining natural language processing on spoken video content with computer vision on visual behaviour. It turns that analysis into a zero‑to‑100 “Trudy Score” that reflects expected fit and performance for the brand in question. Trudy fine‑tunes its model for each client using that brand’s historical campaign data, a process the company says typically takes two to three days and reaches around 90% confidence before deployment. Teams then use the scores as a decision‑support layer in their existing workflows, ranking creators, pressure‑testing shortlists, and backing selection choices with a consistent predictive signal. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 20% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 33% (✗ not confirmed) - Measurement: Business Outcomes: 33% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Learning ### Taggbox - **Category:** Creator Ecommerce Platform - **Website:** https://taggbox.com - **Founded:** 2016 - **Employees:** 50 - **AI features:** No - **Description:** Taggbox is a UGC‑first platform that treats customer and creator content as the main raw material for marketing, For creator‑economy work, its value shows up in how it collects social and review content (including influencer posts), lets teams curate and moderate that stream, and then turns it into shoppable galleries, social walls, and on‑site widgets that run off one content pipeline. It works best for brands that are already getting a steady flow of creator and customer content on social but need a structured way to make it visible and measurable across web, campaigns, and retail environments. Marketers can aggregate posts from multiple platforms, filter out off‑brand content, tag products, and publish to websites, email, event displays, or digital signage, with analytics that tie those surfaces back to engagement and conversion. Over time, that turns Taggbox into a kind of UGC/creator “distribution layer,” where the best‑performing creator and community content is continuously reused in the places where it most reliably builds trust and drives sales. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 33% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 38% (✗ not confirmed) - Owned Data: 75% (✓ CONFIRMED) - **Campaign workflow coverage:** Commercial Set-up, Execution ### The Cirqle - **Category:** Video Advertising Platform - **Website:** https://thecirqle.com - **Founded:** 2015 - **Employees:** 10 - **AI features:** No - **Description:** The Cirqle is an AI‑powered, performance‑driven influencer marketing platform that helps brands turn creator content into a measurable acquisition channel across Meta, TikTok, and other paid social environments. Its OpenAI‑backed engine forecasts ROAS and CPA, auto‑matches brands with historically proven creators, and automates workflows like brief generation, contracting, shipping, and approvals while feeding directly into paid social ad accounts. Recent updates emphasize deeper ecommerce integrations such as Shopify‑style connections and performance tracking, plus a new integration that lets external AIs plug into The Cirqle’s campaign data and controls so marketers can orchestrate creator programs from within their preferred AI workspace - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 100% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 100% (✓ CONFIRMED) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 100% (✓ CONFIRMED) - Social Commerce: 85% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Governance, Approvals & Effectiveness, Execution, Measurement, Learning ### ThisThat - **Category:** Audience Intelligence Platform - **Website:** https://thisthat.com - **Founded:** 2017 - **Employees:** 50 - **AI features:** No - **Description:** ThisThat is a measurement company built for influencer marketing. It helps advertisers understand whether creator campaigns actually changed what people think, feel, or intend to do, rather than only reporting views, likes, clicks, or engagement. The company specializes in measuring creator content in environments that feel natural to survey participants. Instead of relying only on forced-exposure tests, where people are shown an ad in an artificial setting, ThisThat focuses on reaching people who were actually exposed to influencer content and asking them questions in a more engaging, social-style survey experience. The goal is to show whether a creator campaign moved people on things like awareness, consideration, purchase intent, and brand perception - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 13% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Measurement, Learning ### TrendHero - **Category:** Creator Discovery Tools - **Website:** https://trendhero.io - **Founded:** 2019 - **Employees:** 10 - **AI features:** No - **Description:** trendHERO is an influencer marketing platform built specifically around deep Instagram analytics, treating that environment as its home field rather than one channel among many. For creator marketing, its strength shows up in how it combines a massive Instagram creator database with fraud checks, audience analysis, and outreach tools, so teams can move from “is this IG creator real and on‑target?” to “let’s brief them and track results” in one place. It works best for marketers who already have themes, niches, or draft Instagram shortlists and need a disciplined way to validate and refine them: you can search millions of accounts, apply detailed filters, inspect fake‑follower and engagement‑quality scores, and then contact selected creators directly from the platform. As campaigns run, trendHERO’s reporting closes the loop by tying posts back to audience and performance metrics, feeding those learnings into future searches so each new wave of Instagram creators is informed by what has worked before - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 17% (✗ not confirmed) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 50% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Execution, Measurement ### TubeBuddy - **Category:** Social Analytics - **Website:** https://tubebuddy.com - **Founded:** 2015 - **Employees:** 40 - **AI features:** No - **Description:** TubeBuddy is primarily a creator tool, but brands with owned YouTube channels can use it to manage and improve their video strategy. It helps teams optimize how videos are packaged and discovered on YouTube, with tools for keyword research, SEO, titles, tags, thumbnails, A/B testing, analytics, bulk updates, and workflow automation. From a brand perspective, TubeBuddy is useful for improving the performance of a company’s own YouTube content, not for running influencer programs. A brand can use it to understand what audiences are searching for, refine video metadata, test creative packaging, update older videos at scale, and make its channel easier to manage. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 44% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 88% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Measurement, Learning ### Tubular Labs - **Category:** Audience Intelligence Platform - **Website:** https://tubularlabs.com - **Founded:** 2012 - **Employees:** 100 - **AI features:** No - **Description:** Tubular Labs is a social video intelligence platform that helps brands understand video and content trends through the performance of individual videos across major platforms. Rather than only showing how a brand’s own posts performed, it gives teams a wider view of what videos are breaking through, which creators are driving attention, what formats and topics are gaining momentum, and how audiences are behaving across YouTube, TikTok, Instagram, Facebook, Twitch, and other social video environments. For creator economy use cases, Tubular enables brands to study the creator and social video landscape in detail before making content or partnership decisions. A brand can use it to identify emerging trends, compare creators and publishers, understand which videos are overperforming in a category, evaluate potential creator partners, benchmark competitors, and see what else a target audience is watching. It helps teams move beyond surface-level social metrics by showing the patterns behind video performance, so they can shape content strategy, creator selection, sponsorship planning, and paid or organic social investment with more confidence - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### UPFLUENCE - **Category:** Creator Marketing Platform - **Website:** https://upfluence.com - **Founded:** 2013 - **Employees:** 130 - **AI features:** No - **Description:** Upfluence is an influencer and affiliate marketing platform with a database of roughly 12 million creator profiles and an AI co‑pilot, Jaice, that supports campaign planning, creator matching, and email drafting. It is strongly oriented toward ecommerce and DTC brands, offering Shopify integration, affiliate link and promo code tracking, product seeding workflows, and Stripe‑powered payments that can be issued in more than 120 countries. A feature called Live Capture identifies existing customers and site visitors who have social followings, enabling brands to invite these people into creator programs; the company reports that such “customer‑creators” are several times more likely to accept partnership proposals than cold prospects. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 88% (✓ CONFIRMED) - Targeting: 100% (✓ CONFIRMED) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 77% (✓ CONFIRMED) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Campaign Strategy, Commercial Set-up, Execution ### VIDMOB - **Category:** Creative Management Platform - **Website:** https://vidmob.com - **Founded:** 2014 - **Employees:** 271 - **AI features:** Yes - **Description:** VidMob is a creative analytics and production platform used by brands to understand how creator content drives advertising performance, rather than to manage creator relationships directly. Its core system ingests creator and brand assets and uses AI and computer vision to analyse specific creative elements—such as how a video opens, pacing and cuts, on‑screen talent, text placement, and emotional expression—and correlate them with performance outcomes across platforms like Meta, TikTok, YouTube, and Amazon. Brands use these insights to refine creator briefs, decide which creator videos to boost, and generate performance‑oriented variations, often working with VidMob’s curated network of freelance editors and motion designers to adapt creator‑originated footage into paid ad formats at scale. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 67% (✗ not confirmed) - Measurement: Business Outcomes: 33% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Approvals & Effectiveness, Execution, Measurement, Learning ### Vidsy - **Category:** Video Advertising Platform - **Website:** https://vidsy.co - **Founded:** 2015 - **Employees:** 200 - **AI features:** No - **Description:** Vidsy is a creator-powered video production platform that helps brands make social-first ad creative at scale. It connects brands with vetted creators who act as creative production talent, producing or adapting videos for platforms like TikTok, Reels, Shorts, ecommerce, paid social, and connected TV. Brands use Vidsy when they need a steady pipeline of fresh, platform-native video assets, but want more structure and control than unmanaged UGC or one-off creator commissions. The platform helps teams brief creators, remix existing brand assets, localize campaigns, produce multiple creative variations, and keep content aligned with brand, compliance, and performance goals. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 50% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 75% (✓ CONFIRMED) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 63% (✗ not confirmed) - **Campaign workflow coverage:** Campaign Strategy, Commercial Set-up, Execution ### Viewstats - **Category:** Audience Intelligence Platform - **Website:** https://viewstats.com - **Founded:** 2023 - **Employees:** 16 - **AI features:** No - **Description:** ViewStats is a YouTube analytics and research platform from MrBeast’s team that is primarily built for YouTube creators, but can also be used by brands with an owned YouTube channel. It helps users understand what is working on YouTube by tracking channel growth, competitor performance, outlier videos, thumbnails, titles, trends, and niche-level video patterns. A brand with its own YouTube channel can use ViewStats to study what audiences are watching, see which videos are overperforming in its category, understand how competitors and creators are packaging content, and find ideas for stronger titles, thumbnails, formats, and topics. It is best thought of as a YouTube-native research and optimization tool, built around the analytics approach that helped grow MrBeast’s channels. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 38% (✗ not confirmed) - Targeting: 40% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 89% (✓ CONFIRMED) - Measurement: Business Outcomes: 67% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Commercial Set-up, Measurement, Learning ### Viral Nation Secure - **Category:** Creator Discovery Tools - **Website:** https://viralnation.com - **Founded:** 2014 - **Employees:** 478 - **AI features:** No - **Description:** Viral Nation Secure is a standalone brand-safety and creator-vetting service within Viral Nation’s broader creator marketing agency business. It helps companies evaluate whether creators, ambassadors, affiliates, employees, or other public-facing partners are a safe fit for the brand before and during a partnership. The platform uses AI to screen historical and ongoing social content for reputational risks, brand misalignment, and past posts that could create issues. For creator programs, it helps brands vet large numbers of partners without manually reviewing years of content across text, images, video, audio, hashtags, and comments. It is especially useful for influencer, ambassador, affiliate, and employee-advocacy programs where brand fit, compliance, and risk prevention matter as much as reach or engagement - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 63% (✗ not confirmed) - Targeting: 60% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 22% (✗ not confirmed) - Measurement: Business Outcomes: 50% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Commercial Set-up, Governance ### ZEFR - **Category:** Audience Intelligence Platform - **Website:** https://zefr.com - **Founded:** 2009 - **Employees:** 240 - **AI features:** No - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 0% (✗ not confirmed) - Targeting: 0% (✗ not confirmed) - Publish & Manage: 0% (✗ not confirmed) - Measurement: Content Performance: 0% (✗ not confirmed) - Measurement: Business Outcomes: 0% (✗ not confirmed) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 0% (✗ not confirmed) - **Campaign workflow coverage:** Planning, Campaign Strategy, Measurement, Learning ### Zoomd - **Category:** Video Advertising Platform - **Website:** https://zoomd.com - **Founded:** 2012 - **Employees:** 70 - **AI features:** No - **Description:** Zoomd is a mobile‑first performance marketing platform that treats creator‑driven formats as one of the levers inside a larger user‑acquisition and growth stack, rather than as a dedicated influencer marketplace. For creator marketing, its value shows up where creator content can be run and optimized alongside other paid units, with results tied directly to app installs, in‑app events, and downstream revenue. It works best for brands and app developers that already buy media across multiple social and video networks and want creator‑style assets to be governed by the same bidding, targeting, and testing logic as the rest of their performance spend. Teams can plug creator or UGC video into Zoomd’s cross‑channel campaigns, let the system allocate budget based on real‑time ROAS and cohort quality, and roll those insights back into future briefs and media plans. In that sense, creator activity becomes another input in a unified optimization loop, where what matters is not just views or engagement but how reliably each piece of creator content drives high‑value users and repeat behavior. - **Capability scores** (70% threshold for confirmation): - Creator Discovery: 75% (✓ CONFIRMED) - Targeting: 80% (✓ CONFIRMED) - Publish & Manage: 58% (✗ not confirmed) - Measurement: Content Performance: 78% (✓ CONFIRMED) - Measurement: Business Outcomes: 83% (✓ CONFIRMED) - Social Commerce: 0% (✗ not confirmed) - Owned Data: 100% (✓ CONFIRMED) - **Campaign workflow coverage:** Planning, Execution, Measurement, Learning